Top Story

e4m_logo.png

Home >> Advertising >> Article

Religare Enterprises scouts for media planning and buying partner

22-December-2009
Font Size   16
Religare Enterprises scouts for media planning and buying partner

Religare Enterprises Ltd (REL) is on the lookout for a media agency to handle its media buying and planning business. Currently, Mumbai-based NAC Advertising is handling the account. It is learnt that four leading agencies – MediaCom, Mindshare, Madison and Maxus – are involved in the pitch.

Media spend on the business could not be ascertained at the time of filing this report. No official confirmation was available either, however, sources close to the development have confirmed the pitch call.

It may be recalled that last month Religare had selected Ogilvy as its communication and brand partner. Ogilvy’s creative responsibilities include looking after all companies that fall under the Religare umbrella, including Religare Voyages, Religare Technova and Religare Macquarie. The healthcare business like SRL Diagnostics and Religare Wellness is being looked after by Arms Communications.

The group has a client base of one million and growing, across the retail, wealth and institutional spectrums. Recent growth and established businesses are testimony to Religare’s commitment towards becoming the investment gateway of India and has also become a diversified financial services conglomerate.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...