Top Story

e4m_logo.png

Home >> Advertising >> Article

Reliance to spend Rs 160 crore on advertising its telecom brand

18-December-2002
Font Size   16
Share
Reliance to spend Rs 160 crore on advertising its telecom brand

The Rs 25,000-crore Reliance Infocomm project is expected to spend close to Rs 160 crore on advertising its telecommunications brand. The company is believed to have budgeted nearly Rs 60 crore for the outdoor media. Apart from hoardings, the Reliance Infocomm outdoor media strategy includes a plan to set up branded telephone kiosks across cities.

In the first phase of the launch ending January 31, however, the company is likely to spend Rs 25-30 crore on advertising, with Rs 15-18 crore on the print and outdoor campaigns, and Rs 10-12 crore on the promotion through television.

Industry sources said the print and the television campaigns were likely to be launched five to six days before the launch of the service on December 28.

TV industry executives say after the initial phase, the company is likely to spend big money on the cricket World Cup beginning in February and is negotiating a deal with Sony Entertainment Television.

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India