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Reliance Retail launches new campaign to promote 'Earth2' smartphone

16-July-2016
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Reliance Retail launches new campaign to promote 'Earth2' smartphone

LYF range of smartphone+ devices recently showcased its latest device, Earth 2 at the Reliance Digital store in Mumbai. Earth 2 Smartphone + is the second ultra-premium device from the Elements Collection of LYF. Earth 2 Smartphone+ is designed to enhance the digital experience of the discerning smartphone users with its superior specifications, aesthetics, and functionality.

The newly produced TVC of LYF Earth 2 was also previewed at the event by renowned film director Punit Malhotra. The TVC, directed by Malhotra and produced by Dharma Production, features actor Priyanka Chopra in a lively engagement with Earth 2 and its features.

Through Earth 2, LYF Smartphone+ brings a unique voice controlled camera that offers convenience and simplicity to the users. The feature can inspire a paradigm shift towards voice command controls in future smartphones.

Speaking on the new Smartphone+, Sunil Dutt, President – Devices, Reliance Retail, said, “LYF Smartphone+ is a consumer obsessed brand and through Earth 2 we present the most advanced features in smartphones that deliver a differentiated digital experience to our consumers and puts the controls of smart devices in the hands of the consumers.”

The product showcase and the TVC premiere was presented to thousands of employees, distributors and retailers through a live simulcast across almost 900 cities and nearly 20000 retailers and distributors thereby making it one of the largest such showcase of a product. The event was also streamed live on LYF’s Facebook page giving millions of customers a preview of the TVC.

Speaking on the making of the TVC, Malhotra, said, “It has been an immensely satisfying experience to shoot for a brand which appeals to the youth, a segment which is driving the digital revolution in our country. And when you work with a thorough professional like Priyanka, what you get is a masterpiece befitting the brand.”

The fun and vibrant persona of Earth 2 is accentuated through a signature tune – ‘Ring Ringa’. The jingle will soon be heard across various popular media including radio and digital platforms.

You can watch the ad here:

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