Top Story


Home >> Advertising >> Article

Reliance India Mobile empanels creative agencies

Font Size   16
Reliance India Mobile empanels creative agencies

Reliance Infocomm wants to ensure that nothing is amiss as far as its communication is concerned. The telecom group had called for a creative pitch couple of months back and now has empanelled three agencies – Saatchi & Saatchi, Ambience Publicis and Mudra. Reliance officials inform that while it is difficult to give an account size, to give an indication, the above–the-line activities excluding outdoor will be pegged at around Rs 80 crore.

When the pitch was called, Reliance had many agencies to be adjudged based on the credential presentations. Following this, the company short-listed a few and gave them various assignments. “It was based on these assignments that we chose the agencies,” informs Kaushik Roy, Marketing Head, Reliance Infocomm, “Apart from that, there were other comfort level issues as well like commercial factors and so on that drove us in making the final decision.”

Saatchi & Saatchi has bagged the prepaid and post-paid responsibilities of Reliance India Mobile (RIM). Other duties like the corporate brand, PCO, broadband Web World, home broadband and international businesses amongst others will be divided between Ambience and Mudra. As is known, the duty of designing the corporate identity logo has been recently awarded to Umbrella.

As to when should we know what would be awarded to whom, Roy shares, “As and when the opportunity arises, these duties would be allocated.” For the record, OMS continues to be the media custodian of the group.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.