Top Story

e4m_logo.png

Home >> Account >> Article

Reliance Communications splits Rs 400-cr media biz between MEC and OMD

03-August-2010
Font Size   16
Share
Reliance Communications splits Rs 400-cr media biz between MEC and OMD

In the wake of a multi-agency pitch, Reliance Communications has moved its media mandate to OMD and MEC. The wireless data and DTH part of the business has been awarded to OMD, while the wireless part, which includes voice and 3G, has been assigned to MEC. The incumbent on the business is Mudra Max. The total business is pegged at upwards of Rs 400 crore.

The other agency in the fray besides the incumbent was MediaCom.

Confirming the development to exchange4media, Sanjay Behl, CEO, Reliance Big TV and Group Head - Brand & Marketing, Reliance Communications, said, “We have crafted a new vision for our brands, and we were looking for media partners that would enable us to achieve the vision, and hence this change.”

Tags

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions