Top Story

e4m_logo.png

Home >> Advertising >> Article

Reliance’s Vision Express retains Why Axis as its creative agency

22-November-2010
Font Size   16
Share
Reliance’s Vision Express retains Why Axis as its creative agency

Why Axis, a Bangalore-based design and advertising agency, has been retained by Vision Express, the joint venture between Reliance Retail and Dutch optical retailer Pearle Europe. Why Axis has managed to retain the business amid a tough pitch process, which saw the participation of eight top agencies. Vision Express had called for the pitch in September-October, 2010.

Commenting on the win, Niranjan Natarajan, Founder & Creative Director, Why Axis Advertising and Design, said, “Why Axis has been working with Vision Express since 2008. That is, we are also the incumbent agency. It has been enjoyable working with Vision Express, Europe’s largest optical chain, partnering its Indian market entry and growth. We look forward to building on our relationship.”

Vibrant is the media AoR on this account.

Commenting on the media mix, Prabhakaran, Brand Manager, Vision Express, said, “Vision Express would be looking at a mix of media to communicate to a pan-India audience, along with strong local area support.”

Vision Express currently has 90-plus stores in 23 cities and is said to be the fastest growing optical chain in India. On an average, Vision Express is known to open one store every week. The company is planning to have 500-700 stores in the next 7-8 years.

Why Axis was founded by Niranjan Natarajan, former Executive Creative Director, JWT, in 2005. The agency has a 15-member team with strong art and graphic design skills. Why Axis follows the ‘Brand Why’ process driven approach to discover creative solutions.

Its clients are across retail, IT, adventure gear, and beverages. Packaging design clients cover personal care, spices, dairy and spices.

 

Tags

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

In an interview with exchange4media, Maheshwari spoke about the journey of this transformation, his vision for Network18 Digital and the future, scope and trends that will define digital journalism

We list a few important stories that you may have missed in the week gone by

Dr Ortho Oil and ITC Ltd entered Top 10 Brands and Top 10 Advertisers respectively

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have...