Top Story

e4m_logo.png

Home >> Advertising >> Article

Relaxo unveils new TVC-'Keep Chillin, Keep Flippin' for 'Bahamas' series of flipflops

23-April-2016
Font Size   16
Share
Relaxo unveils new TVC-'Keep Chillin, Keep Flippin' for 'Bahamas' series of flipflops

Relaxo, has recently launched its new TV commercial for its range of summer flip-flops- ‘Bahamas’. The brand is being endorsed by actor Salman Khan.

The film opens with a group of boys and girls feeling bored in a well-decorated room. In between, Salman Khan makes entry, teases them for their boredom, and asks to go to Bahamas (proposes an interesting plan to lift their mood). The girls and guys get excited while Salman opens a wardrobe filled with the entire range of Bahamas slippers. The next scene cut to a beach location with all the characters wearing colorful slippers and Salman dancing on a groovy music.

Gaurav Dua, Executive Director (Sales & Marketing), Relaxo Footwears Limited said, “Bahamas the brand, as the name suggests transcends you into the world of free spirit and fun which unwraps & unbound you from the mundane & routine to elevate you into a world of cheerfulness, joy & bonhomie. Bahamas boast of a versatile range of exquisite styles that suits the ever evolving needs of today’s youth.”

With the concept ‘Keep Chillin, Keep Flippin’, the brand aims to position itself as a vibrant and youthful brand that compliments various moods and lifestyle of its customers.

Commenting on the insight behind the campaign, Sanjeet Ahluwalia, Creative Director, Arms Communication said, “The whole concept is to create a feel of Bahamas as the brand name itself is Bahamas. Bahamas is all about fun, carefree, energetic, colourful, excitement.  Step into it today and just like Salman's friends, step out of boredom and turn your life into a fun loving zone”

You can watch the TVC here:

Agency: Arm Communications

Creative Director: Sanjeet Ahluwalia & Deepak Kirodian

Client Servicing: Mukesh Gulati

Account: Arms Communications

Production House: RAT Films

Director: Ashutosh Shah and Taher Mithaiwala

Producer: Ruchi Narain

Tags Relaxo

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group