Relaxo, has recently launched its new TV commercial for its range of summer flip-flops- ‘Bahamas’. The brand is being endorsed by actor Salman Khan.
The film opens with a group of boys and girls feeling bored in a well-decorated room. In between, Salman Khan makes entry, teases them for their boredom, and asks to go to Bahamas (proposes an interesting plan to lift their mood). The girls and guys get excited while Salman opens a wardrobe filled with the entire range of Bahamas slippers. The next scene cut to a beach location with all the characters wearing colorful slippers and Salman dancing on a groovy music.
Gaurav Dua, Executive Director (Sales & Marketing), Relaxo Footwears Limited said, “Bahamas the brand, as the name suggests transcends you into the world of free spirit and fun which unwraps & unbound you from the mundane & routine to elevate you into a world of cheerfulness, joy & bonhomie. Bahamas boast of a versatile range of exquisite styles that suits the ever evolving needs of today’s youth.”
With the concept ‘Keep Chillin, Keep Flippin’, the brand aims to position itself as a vibrant and youthful brand that compliments various moods and lifestyle of its customers.
Commenting on the insight behind the campaign, Sanjeet Ahluwalia, Creative Director, Arms Communication said, “The whole concept is to create a feel of Bahamas as the brand name itself is Bahamas. Bahamas is all about fun, carefree, energetic, colourful, excitement. Step into it today and just like Salman's friends, step out of boredom and turn your life into a fun loving zone”
You can watch the TVC here:
Agency: Arm Communications
Creative Director: Sanjeet Ahluwalia & Deepak Kirodian
Client Servicing: Mukesh Gulati
Account: Arms Communications
Production House: RAT Films
Director: Ashutosh Shah and Taher Mithaiwala
Producer: Ruchi Narain