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Regional is the future for newspapers: Prabhu Chawla

Regional is the future for newspapers: Prabhu Chawla

Author | exchange4media Mumbai Bureau | Saturday, Sep 10,2011 9:52 AM

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Regional is the future for newspapers: Prabhu Chawla

“The Indian market will survive because literacy in the country is growing rapidly. See, how regional newspapers are growing. Regional is the future for newspapers. English newspapers are concentrating on urban areas, but regional newspapers have explored new markets. Now, our English newspaper expansion has to begin in smaller towns,” says Prabhu Chawla, Editorial Director, The New Indian Express Group. More

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