It's a network that reaches everywhere. This is what the leading mobile service provider Airtel has been claiming for years in its communication and now, the company is going places with the latest line of recognition it has earned for itself.
Airtel's "Express Yourself" creative, created by Rediffusion DY&R, has been featured in latest issue of One A Magazine, an international magazine which is a professional home for advertising's creative community. This time, the magazine, in its cover story on Cutting Edge International, has profiled the top 12 creatives from across the globe. Rediffusion's effort for Airtel's Network Campaign has been recognised as one of them and has been prominently showcased in the league of Volkswagon, Adidas, BMW, etc.
On the achievement, Surojit Sen, Creative Supervisor (Copy), said, "It's an international recognition that's beyond compare. It's a great feeling of achievement to see Indian brands competing among global brands in their communication in the advertising arena." Rediffusion's effort for Airtel's Network Campaign has been recognised as one of them and has been prominently showcased in the league of Volkswagon, Adidas, BMW, etc.
The 12 hottest creatives have been shortlisted from 12 cities across the world. This includes Amsterdam, Hamburg, London, Buenos Aires, Bogota, Mexico City, Mumbai (Rediffusion DY&R), Singapore, Auckland and Johannesburg. Sen said that the core members involved in the work of creativity include National Creative Director K S Chakravarthy, Creative Director Nitin Adake and Associate Creative Director Gurdish Kaur.
Over the last 30 years One Show Awards have been recognising cutting edge international creativity from across the globe. Known in the creative circle as the "Oscar of Advertising", One Show Awards have become one of the most prestigious recognitions. The international magazine from their stable, One A Magazine, has become the one-stop shop for the creative gurus. Each issue features interviews with creative leaders and thinkers, unearthing the latest trends in advertising culture.