Government of Rajasthan has awarded the creative duties of the Resurgent Rajasthan Partnership Summit 2015 to Rediffusion Y & R. The account will be handled out of the agency’s Delhi office. Edelman is the lead PR partner in the consortium.
In order to attract investment from private sectors and international business community into the State of Rajasthan, the Government of Rajasthan is planning a sustained investment promotion campaign over a period of time which would include investor meets, events, conferences culminating into Resurgent Rajasthan Partnership Summit 2015, a global investor's meet on 19 and 20th November, 2015 in Jaipur.
This summit will be attended by Investors, including representatives of international and domestic businesses of all sizes, that are seeking to establish or expand operations in north and west India, Representatives of economic development organizations, Advisors, specialists, companies, chambers of commerce, and associations facilitating direct investment into Rajasthan
On winning the account, group President Rediffusion Y&R, Dhunji S. Wadia, says, " This is a very prestigious project for us. Chief Minister, Ms. Vasundhara Raje’s vision is to see Rajasthan as the most developed, front-runner state in the country and this event will be part of their endeavour to take the state forward on the path of inclusive and comprehensive development. I am delighted that they have chosen us for this project.”
Suman Varma, Head of Operations, Rediffusion Y & R Delhi, adds, "It’s amazing to see how each time, we have interacted with the top notch officials of the Govt of Rajasthan, including Ms Raje, they have pushed us to think out of the box. It’s exciting to see the kind of plans Rajasthan has for modernization, employment and creating business environment. It’s a brand new experience to work on a state branding project .”