The account was won following a multi-agency pitch.
Hygia is a new age initiative of RKS Group, introducing to the Indian market an advanced sanitization and disinfection service. Hygia uses internationally accepted and certified technology to bring state-of-the-art disinfection service in various places of utility.
Commenting on the development, Kunal Dhawan, Hygia, said, “ In the past I have had a good experience with the Rediffusion team. During the multi-agency pitch we liked the quality of their creative thinking. It is evident from the nature of their ideas that we have chosen the right partners. HYGIA is a crucial brand for us and we are happy to have found just the right partner for it."
Commenting on the Win, group President, Rediffusion Y&R, Dhunji Wadia, says “ the clarity of brief and bigness of vision really excited us. We are looking forward to create truly exciting work in the category.”
Suman Varma, Head of Operations, Rediffusion Y & R North, adds, "HYGIA has an amazing innovative product. I look forward to a fruitful partnership."