Experion, a 100% FDI funded real estate developer has appointed Rediffusion Y&R as its creative agency, after a multi-agency pitch. As part of its mandate, Rediffusion will be responsible for managing brand wide activities for Experion. The account will be handled by the agency’s headquarter in Delhi.
The agency will provide strategic and creative inputs in strengthening and enhancing the Experion brand and will work closely with the Experion team in planning and implementing pioneering campaigns across media vehicles and channels.
Speaking on the development, Vinay Narang, Group Head of Communications and PR Experion Developers said, “ We are excited to appoint Rediffusion as our creative partner in our journey to strengthen the Experion brand that stands for innovation, integrity and commitment to quality. It is an important alliance in our brand’s journey and we are confident that Rediffusion will manage our strategic and creative needs effectively.”
Further commenting on the partnership, Suman Varma, Head of Operations, Delhi, Rediffusion Y&R said, “We are delighted to partner with Experion, a dynamic and rapidly growing company that is creating benchmarks in the real estate sector. We look forward to delivering remarkable campaigns and a long-term mutually beneficial association.”
Rediffusion Y&R's client roster includes Tata Motors, ITC, Eveready, Nano, Taj Hotels, Bank of India, SBI Mutual Funds, Amway, PC Chandra, Heinz, Cordlife, , Everest Industries among others.