Top Story

e4m_logo.png

Home >> Advertising >> Article

Rediffusion Y&R wins creative duties of Experion Developers

14-August-2015
Font Size   16
Share
Rediffusion Y&R wins creative duties of Experion Developers

Experion, a 100% FDI funded real estate developer has appointed Rediffusion Y&R as its creative agency, after a multi-agency pitch. As part of its  mandate, Rediffusion will be responsible for managing brand wide activities for Experion. The account will be handled by the agency’s headquarter in Delhi.

The agency will provide  strategic and creative inputs  in strengthening and enhancing the Experion brand and will work closely with the Experion team in  planning  and implementing  pioneering campaigns across media vehicles and channels.

Speaking on the development, Vinay Narang, Group Head of Communications and PR Experion Developers said, “ We are excited to appoint Rediffusion as our creative partner in our journey to strengthen the Experion brand  that stands for innovation, integrity and commitment to quality.  It is an important alliance in our brand’s  journey  and  we are confident that  Rediffusion will manage  our strategic and  creative needs effectively.”

Further commenting on the partnership, Suman Varma, Head of Operations, Delhi, Rediffusion Y&R said, “We are delighted to partner with Experion, a dynamic and rapidly growing company that is creating benchmarks in the real estate sector. We look forward to delivering remarkable campaigns  and  a long-term mutually  beneficial association.”

Rediffusion Y&R's client roster includes Tata Motors, ITC, Eveready, Nano, Taj Hotels, Bank of India, SBI Mutual Funds, Amway, PC Chandra, Heinz, Cordlife, , Everest Industries among others.

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited