Close on the heels of bagging accounts like Schwarzkopf and Sleepwell, Rediffusion Y&R has been awarded the creative duties of Orra: The Diamond Destination following a multi-agency pitch.
Commenting on the win, Nisha Singhania, Executive Vice President, Rediffusion Y&R Mumbai, said, “We are excited about working on Orra as it is a very successful brand that has truly made a mark in its segment. We look forward to taking it to the next level and ensuring many more success stories.”
Vijay Jain, CEO & Director, Orra, said, “Within four year of its launch, Orra has already won several Indian and global accolades, including the Retail Jewellery Chain of the Year.”
On the decision to choose Rediffusion Y&R as their creative agency, Jain explained, “As we move to the next phase of our expansion with our larger format anchor stores targeted at the upper end of the market, we are delighted to have Rediffusion on board – an agency which is as passionate about Orra as we are and who, we believe, will be able to take forward our vision for the future.”
Orra is part of the Rosyblue Group, a manufacturing company headquartered in Belgium. In India, they have retail chain stores across 23 cities.