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Rediffusion Y&R revs up Delhi office, gets back Saumya Chattopadhyay as VP

27-June-2014
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Rediffusion Y&R revs up Delhi office, gets back Saumya Chattopadhyay as VP

Saumya Chattopadhyay returns to Rediffusion Y&R’s as Vice President to head its Delhi office. Chattopadhyay’s last assignment was as Head of Strategic Planning at Ogilvy & Mather, based in Nairobi, where he worked across 26 countries in the Sub-Saharan Africa region on pan African businesses such as Airtel, Nestle, Coca-Cola, Barclays, Kimberley Clark, British American Tobacco and Philips. He moved to Ogilvy from Rediffusion after a two-year stint as Head, Planning for the Mumbai and Kolkata branches.

Chattopadhyay has over 17 years of experience in advertising across geographies such as the UK, New Zealand, Malaysia, and Africa, apart from India with agencies such as JWT, Ogilvy, DDB and Rediffusion Y&R.

Some of the major clients that he has worked on in the course of his career include Hindustan Unilever, Pepsi, Colgate, Airtel, Volkswagen and ITC, to name a few.

Commenting on the appointment, Amitava Sinha, COO, Rediffusion Y&R said, “This has been an important year for us. We have won eight new businesses. I believe Saumya is joining at the right time, when we are looking to rev up our system. Having worked with us in the past, he has an understanding of our ecosystem. I’m sure his global experience will add value to the existing clients and he will work strategically with them to produce better creative work.”

Speaking on his appointment, Chattopadhyay said his appointment is a homecoming of sorts, claiming that Rediffusion is like family to him. “When I was working with Rediffusion, it always felt like home. I decided to come back because there is an exciting opportunity to build the agency and its business. It has been a great year for the agency and there is quite a lot of momentum, which needs to be taken forward.”

He added, “I plan to use my experience in strategic planning across geographies to the agency’s advantage and infuse new energy in the ecosystem. I also look forward to energise the young dynamic team that we have. It is all about growing the business and doing a good job on the existing accounts while pitching for new ones.”

After completing his graduation from St Xavier's College, Kolkata, Chattopadhyay dabbled in servicing early in his career for about four years. He then went for further studies from the Watford School of Business in the UK. This was followed by an internship at Saatchi & Saatchi, London, as a trainee planner.

He returned to India in 2000 to join Ogilvy India, and eventually shifted to Euro RSCG. After spending some time in the advertising industry, he moved to New Zealand to work with Southseas Film and Television School and Productions as International Marketing Manager for Asia. Two years later, he returned to India as Director, Strategic Planning for Vyas Giannetti Creative.

He later moved to JWT, then DDB MILK+Co Malaysia, followed by Rediffusion Y&R, before he joined Ogilvy Africa.

It may be recalled that in May this year, Rediffusion Y&R won Videocon’s creative duties for its telecom, flat panel television and mobile handset business. The account is pegged at Rs 150 crore. Apart from this, the other businesses that the agency won in the last four months include Biba Fashion, Virgin Atlantic (outbound business), Shilpi Cable Technologies, SBS Biotech and IFFCO. The other accounts handled by Rediffusion Y&R Delhi include GPI, Amway, Xerox, Paras Dairy, and Hotels.com. 

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