Rediffusion Y & R has tied up with Asset CSR team (ACT), a specialized CSR company that helps companies plan and implement effective CSR programmes, to launch a corporate social responsibility advisory division.
Founded by Sanjay M Lal, ex-Co founder and CEO of Percept D’Mark, in partnership with advertising Industry veteran, Pankaj Arora, ACT is India’s first & exclusive CSR Marketing Communications Agency – a thought to reporting enterprise in the corporate social responsibility domain.
Commenting on the development, group President, Rediffusion Y&R, Dhunji Wadia, says, “I am really looking forward to this purposeful venture. There are very few communications companies in India that have specialized team to help companies plan and implement effective CSR programmes. More and more companies are looking for partners to achieve impactful and sustainable results. We feel there is a big opportunity. I am very happy to associate with ACT to develop meaningful communication for social issues.”
Commenting on the development Sanjay M Lal, Founder and Director of ACT says, “We initiated this journey with a vision to bring about a paradigm shift in creating impactful & measurable social change in our country. This change cannot be brought alone and we are extremely glad Rediffusion Y&R welcomed our association with open arms to support our social mission.”
Pankaj Arora, Co-Founder &Director, ACT says, “Our strength lies in deep diving & understanding the Issues & accordingly amplifying the Cause. Our strategic focus will always remain on “doing good” for the Underprivileged. We have worked closely with Rediffusion Y &R. They have a fine, young team & some very talented people.