Top Story

e4m_logo.png

Home >> Advertising >> Article

Rediffusion-Y&R launches Brand Asset Valuator® 2017

25-February-2017
Font Size   16
Rediffusion-Y&R launches Brand Asset Valuator® 2017

Rediffusion-Y&R, one of India’s leading communication agencies, has launched the 2017 version of its proprietary tool called the Brand Asset Valuator® (BAV) based on a nationwide study of real consumers. The Brand Asset Valuator is a diagnostic tool for building and managing brands.

Y&R’s Brand Asset Valuator® or BAV, as it is popularly known, is the biggest brand database in the world – spanning across 51 countries over 24 years, covering 57,400 brands in 200 different categories, capturing the feedback of over 12,05,150 respondents.

 The Brand Asset Valuator® (BAV) India 2017 study was conducted across 16 cities, tracking the opinions of 10,529 respondents in the age group of 18-65 years. Brand Asset Valuator® (BAV) is one of its kind in the country that uses the finest global standards to harness insights gained from real consumers talking about more than 1,400 brands across 100 categories in India.

The primary differentiator of BAV is that brands are not bound within limited category definitions. The BAV gives marketers a broad perspective to understand brands and categories by looking at the consumer brand space. It measures consumer perceptions of brands and provides an understanding of how consumers evaluate brands and how brands gain and lose strength.

Commenting on the launch of BAV India 2017, Dhunji S Wadia, President, Rediffusion-Y&R India said, “BAV is a significant investment from our side, in terms of money, energy, and resources. But, we as an agency, find it to be of immense value when it comes to not just communication, but marketing decision-making. It helps us a lot as clients acknowledge the depth and breadth of our cross-category understanding. It’s a potent marketing tool, based on hard-core quantitative data, which more and more marketers should subscribe to.”

Navonil Chatterjee, Chief Strategy Officer, Rediffusion-Y&R India signed off by saying: “Normally, one would assume that any marketer would keep a track of his own brand and its competitors within the category. But, for an agency to monitor 1,400 plus brands across 100 odd categories, and manage the back-end of that mind-bogglingly complex data set… well, it’s almost unthinkable. The BAV is our magic box, which elevates our conversations to something far more data-substantiated than the nebulous world of usual agency dipsticks. And, the data right now is oven-fresh.”

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India