Rediffusion Y&R has moved to a new address in the NCR and has gone to town announcing it via some innovative outdoor creatives that play on the numbers game. The billboards announce that Rediffusion Y&R has moved from ‘6 to 3’. The fine print at the bottom states that Rediffusion Y&R has moved from the 6th floor of DLF Plaza Tower to 3rd floor of DLF Cyber City in Gurgaon.
Sandeep Madan, Executive Vice President, Rediffusion Y&R, Delhi, said, “In 2008, we have been able to beat the industry growth rate last year by many percentage points nationally. With this growth, there comes the need to change. Change in our approach to manage and create both internal and external, and value additions to our offerings. While we have been working continuously to deliver to these and more expectations over the last year, we also had to make a change in our facility of operation in Delhi, since Rediffusion Y&R’s Delhi office just about doubled its size, business and people.”
He further said, “Having moved to our new facility, we are now fully operational at our new office in DLF Cyber City, Gurgaon. We have put up some interesting OOH units announcing this move to the new facility.”