Rediffusion Y&R Delhi has won the creative duties for Sleepwell Mattresses following a multi-agency pitch involving pitch TBWA, O&M, Response and Oxygen, besides Rediffusion Y&R. The size of the business is estimated to be around Rs 15 crore.
Commenting on the win, Sandeep Madan, EVP, Rediffusion Y&R Delhi, said, “Sleepwell has carved a niche for itself through constant improvement and customer orientation. We take great pride in this association and look forward to ensuring a level of creative output that matches their innovative thinking.”
He further said, “To start with, we will be looking at traditional media. The work is in progress and the campaigns will break in two months’ time.”
Rakesh Chahar, CEO, Sleepwell, said, “The understanding of the category, approach and creative representation by Rediffusion was distinctive. Over and above that, the commitment and passion, which the team demonstrated in each interaction, left an impeccable impression on us.”
Sleepwell was launched in 1994 and has been a pioneer in introducing technologically superior material for mattresses in India.