Hamdard Laboratories, a Unani and Ayurvedic pharmaceutical company, had put forward their flagship brand SAFI & Traditional Medicine on pitch a few months ago. Rediffusion Y&R has bagged the creative duties for the account; the flagship brands like Safi, Roohafza, Sualin, Joshina will be handled out of the Rediffusion Y&R’s Delhi office.
JWT is the incumbent agency on the account; Rediffusion Y&R has bagged the account on the back a multi-agency pitch that took place a few months ago.
Hamdard Laboratories operates in the category of health and wellness, and was set up in 1906 in Delhi. It is one of the major players in the OTC healthcare sector with more than 600 OTC and ethical products, including popular household brands like Safi, Roohafza , Joshina, Sualin – these brands have a role to play in our lives .They have dominated the shelves in our homes forever and in many cases , been a part of growing up years .
Mansoor Ali, Chief Marketing Officer , Hamdard said this about the pitch: “We've been through an intense evaluation process and have decided to award a significant part of the business to Rediffusion Y&R, on the strength of understanding our business, and having the right direction on concepts and strategy. Our criterion for shortlisting our agencies have been purely on the compelling passion & love displayed by the agencies for our brands. We at Hamdard have built the brand with a lot of love and were keen to have partners onboard who felt equally strongly about our products. We have decided to partner with Rediffusion Y&R on Rooh Afza and its extensions (being the big one),Safi, Sualin and Joshina. ”
On winning the account, group President Rediffusion Y&R, Dhunji Wadia, says,
"It's an honor to be associated with Hamdard and the wonderful brands that they have assigned us. We look forward to creating great work together.”
Suman Varma, Head of Operations, Rediffusion Y & R North, adds, “ I have worked on Hamdard brands for many years. I am passionate about these brands and love the categories they operate in. Each of these brands are market leaders. I look forward to partnering new leaders - both at the agency end & the client end, to take the brands to newer heights.”