Rediffusion-Y&R has appointed Komal Bedi Sohal as the National Creative Director. Sohal will be based out of Rediffusion’s head office in Mumbai.
This is Rediffusion’s second major international hire, after CCO and Vice-Chairman Sam Ahmed.
Prior to joining Rediffusion, Sohal spent the last 11 years abroad, with her last assignment being Executive Creative Director (ECD) for Lowe Middle-East and North Africa, based out of Dubai.
Speaking on the appointment, Sam Ahmed, Chief Creative Officer and Vice Chairman, Rediffusion-Y&R said, “Komal and I have worked together for several years. She is a fierce and compassionate leader. The craft and finesse she brings into her work is incomparable and world-class. She is a school of art direction. It’s almost impossible to find such talent and I’m happy that she’s moving her life to India to join us. This will be good for our industry at large as we can all learn from her craft and execution skills.”
Sohal’s advertising career spans 19 years, during which she produced award-winning work for global brands such as Harvey Nichols, Land Rover, LG, Citibank, Colgate, Virgin Atlantic, Axe Deodorants, and Microsoft Xbox, to name a few.
“It’s homecoming in more ways than one. Both, the city and the agency have a special place in my heart, and I am eager to get started right away. We are going to create ideas that are impactful and iconic, executed beautifully,” said Sohal.
Her first assignment as NCD Rediffusion is to go as a Jury member to the AdFest 2013. Her stash of international awards includes the Grand Prix, Gold, Silver, Bronze, and Finalists at Cannes, One Show, The ANDYS, Art Director’s Club, Clio, Dubai Lynx, Mena Cristal Awards, London International Awards, New York Festivals, EPICA, and Loeries. Her work has been featured in the annual publications of D&AD, Communication Arts, and Luerzer’s Archive.