Uttio Majumdar is the latest addition to the leadership team of Rediffusion Y & R. He joins the agency as Head of Operations- Mumbai and will work closely with the Company President, Dhunji S Wadia.
Prior to joining Rediffusion Y & R, Majumdar was the Vice President and Executive Business Director at J Walter Thompson, Kolkata. He headed the agency team on Exide, ITC Limited (Tobacco Brands and Corporate), Tata Steel, Berger Paints and The Telegraph.
Speaking about the appointment, Dhunji S Wadia, President, Rediffusion Y & R said, "Uttio was the first and only person we thought of when we were looking for a Head of Operations in Mumbai. Fortunately, he agreed to join us. He has an unbeaten track record of nurturing businesses and creating hard-working and sparkling creative work. Uttio is a one of a kind team leader, and he is an exceptional partner to have as an ally to a brand and a business. He is always willing to say and do what is right for the brand.”
Majumdar was one of the early movers in to the digital space way back in 2000 when he moved to JWT, Chennai and was involved in setting up a specialised integrated communication cell focusing on dotcoms and IT projects. He headed the agency team on Satyam Infoway (eBusiness and B2B Portals), SSI Technologies, NetFinex, ApolloLife.com and TexWorld.com and has driven digital initiatives for clients like Exide and Tata Tiscon.
He played an important role during the initial days of mobile telephony in India and was responsible for development of communication programmes to drive consumer awareness and education about the new-born category and handling the communication for early mergers and acquisitions like the transformation of Modi Telstra to Spice. He has worked across two circles (Modi Telstra in Kolkata and SkyCell in Chennai).
Commenting on his new post, Uttio Majumdar said, “I’ve always believed that advertising is only meant for adrenaline junkies. And 21-years in JWT, managing challenges across a range of categories and brands, has only made me yearn for more. Dhunji made an offer that I couldn’t refuse — even more fun, excitement and adventure in leading the Rediffusion Y&R, Mumbai team and partnering some of the leading brands in the country.”
In an industry that sees talent movement on a regular basis, Majjumdar is a unique phenomenon. He opined, “Over the last six months there has been a buzz around Rediffusion once again – it was this buzz that really attracted me. It’s the buzz of expectancy, passion and energy – a buzz that helps breed great new ideas. Often when we stay within our comfort zone, we stop hearing and noticing the buzz – and after 21 years at JWT I felt it was time to rediscover the passion and excitement that attracted me to advertising in the first place. I really look forward to the new challenges and more fun with the amazing team at Rediffusion Y & R. After all, Fun is serious business.”