Rediffusion Y & R announced the appointment of Pramod Sharma as Executive Creative Director. He joins the agency from Soho Square (Ogilvy). This will also be his second time working at Rediffusion Y & R.
Speaking on his appointment, Dhunji S Wadia, President, Rediffusion Y & R said, “We welcome Pramod's return to our agency. He understands our clients, brands and our work style. We appreciate his work ethic and calibre. And everyone can expect sparkling creative work.”
Sharma comes with over 15 years of work experience with agencies like Ogilvy, Dentsu, Percept-Hakuhodo, Everest and DDB Mudra. During his career he has worked on brands such as Parle Products, Sony Sab TV, Sony Pal, Pantaloons, Maxx Mobiles, Fedex, ICICI, Reliance Communications, Readers Digest, Cisco,Tata Housing, Raymond Apparels.
Rahul Jauhari, Chief Creative Officer, Rediffusion Y & R commented, “It’s great to have Pramod back in the team. His passion for creativity is very well balanced with his understanding of business issues. Pramod comes as a shot in the arm for the creative team in Rediffusion YR, Mumbai.”
Sharma has previously worked with both, Wadia and Jauhari and is keen to start working with them once again. Speaking on his appointment, he said, “I had a great stint working with Rahul and Dhunji in Everest. And given the change that is underway in Rediffusion YR, the opportunity was one I didn’t want to miss. Rahul has been like a mentor to me and this feels like coming home for a second innings.”