Preity Verma and Rajat Dawer of Rediffusion DY&R, Gurgaon have been adjudged the winners in the national creative initiative taken by the Advertising Agencies Association of India (AAAI) and supported by the Times Group.
The AAAI has been able to encourage young creative talent in the country for the sixth consecutive year through an initiative aimed at nurturing and providing them with an opportunity for international exposure.
The winning Rediffusion DY&R team will be the official Indian team to take part in the Young Creatives Contest 2006 at Cannes. The team will be flying off to the Cannes Advertising Festival in June to be the official Indian representatives and compete with about 45 teams from all over the world in the prestigious International Young Creatives Contest.
Supported by the Times Group, the AAAI organised the national leg of this contest (AAAI-Cannes Young Creatives Contest 2006) and invited entries on the theme 'Prevent Female Foeticide' from AAAI member agencies and all INS accredited advertising agencies.
Vinod Nair, an AAAI Executive Committee Member and currently in charge of this initiative of the AAAI, was the Convenor of the Jury. For the judging process, Prasoon Joshi, Regional Creative Director South and South East Asia, McCann Erickson (India), Ravi Deshpande, Chief Creative Officer, Contract Advertising (India) and Bhupal Ramnathkar of Executive Creative Director of Bates Enterprise were invited as jury members.
Out of the 207 entries received from 46 advertising agencies, the judges short-listed nine and then unanimously chose the winning team.
This initiative was advertised in the Times of India and Brand Equity, courtesy the Times Group, the official festival representatives of Cannes in India, who will also bear all the expenses of the wining team's trip to Cannes.