Auto major General Motors India, which had called for a creative pitch sometime ago, has finalised Rediffusion DY&R and McCann Erickson as its agencies. Confirming the development, Anisha Motwani, Director-Marketing, GM India, said Rediffusion would handle the advertising duties for Tavera and Chevrolet, while McCann Erickson would handle the Optra business as well as new carline business. The incumbent agency was Enterprise Nexus.
Motwani further said that the “total brand spend will be upward of Rs 50 crore”. She added, “We chose Rediff and McCann as we really liked their presentations and found them worthy to handle such a prestigious business like GM. We finalised the agencies on Friday night.”
Following a multi-agency pitch last month, Madison Media had bagged the media business of General Motors. The incumbent on the media business was Universal McCann.
The pitch process had started in the first week of August. Quite a few agencies were in the fray. However, their names could not be ascertained.
Said McCann Erickson President Santosh Desai, “We will be working on their full communication package, including advertising in print, TV and the Internet.”
GM India is a wholly-owned subsidiary of US-based General Motors Corporation. The company’s portfolio includes Chevrolet Optra, Chevrolet Tavera, Opel Corsa, Opel Sail and Opel Swing. While these cars are manufactured at its facility in Halol, Gujarat, the company also sells the imported Opel Vectra and Chevrolet Forester.
Madison bags General Motors business, ad spends at over Rs 50 cr