Rediffusion DY&R has recently won three new businesses in Delhi. Central Square, an integrated business district in the heart of Delhi, is an existing account with the Rediffusion DY&R Delhi office. Confidence in the team’s commitment and focussed approach to the business is what led the client to award the agency with three more accounts — Park Square, an international residential project in Central Delhi; Givo, a premium Italian suiting brand; and Cheq, a designer club wear from Japanese designer Kaku. The combined size of the accounts is Rs 4 crore.
Both Park Square and Central Square are projects from PureEarth and are intended to change the landscape of Delhi real estate. On the other hand, one of the promoters of PureEarth is the promoter of Givo and Cheq.
Ajay Srivastava, Director, PureEarth, said, “The proactive approach from the agency team and clear thought process on the Central Square communication excited us and matched our future plans.”
The agency’s focus would be on a 360-degree promotion to actively promote these brands and create a strong equity in the market.
According to Ramesh Srivats, Branch Head, Rediffusion DY&R Delhi, “It is always great to get a reaffirmation of our value from existing clients and what can be a bigger indicator of trust than custodianship of more brands. We are obviously proud and excited and are all set to do more scintillating work on the new projects.”
Srivats added, “We have already started work on Givo and Cheq. There will be print campaigns, outdoors and below-the-line activities for these brands, as also for Park Square. However, there will be no TVC at this stage.”