Himalayan Natural Mineral Water has appointed Rediffusion DYR to be its full service agency. The appointment has been made in the wake of pitch that involved two other national full-service agencies. Himalayan Natural Mineral Water is owned by Mount Everest Mineral Water Ltd, which is a Tata Enterprise. The primary task for Rediffusion DYR will be to build a strong and differentiated brand nationally.
Commenting on the development, Mahesh Chauhan, President, Rediffusion DYR, said, "Rediffusion's symbiotic relationship with the Tata's has stood the test of time. This new association only reinforces the fact that Rediffusion retains its premium position as a complete communications provider. We are extremely excited that we have a chance to build the brand from ground-up, with the unique opportunity of a comprehensive through-the-line engagement with the client. We look forward to a rewarding working relation ship."
Abanti Shankaranarayanan, Executive Director and Deputy CEO, Mount Everest Mineral Water Ltd, said, "We see Rediffusion DYR not as an advertising agency, but as a brand custodian and business partner. Together we will build a leadership position in the mineral water category."