Senco Gold, one of the fastest growing jewellery store chains in West Bengal, has appointed Rediffusion DY&R, Kolkata to handle its creative duties. The account was hitherto with RK Swamy BBDO.
Confirming this development, Sankar Sen, Managing Director, Senco Gold, said, “We have very ambitious growth plans and are actively seeking to attain a pan-India presence in the near future. Naturally, we needed an agency partner who could contribute to this process and felt Rediffusion was an appropriate choice, in view of their strong set-up in Kolkata and the creative prowess they demonstrated in their presentation.”
“We are delighted to be associated with Senco Gold as they have aggressive expansion plans and have assured us the scope to do compelling creative work in a category that is always a delight for creative people,” adds Amitava Sinha, Executive Vice President, Rediffusion DY&R, Kolkata.
Senco Gold already operates in 10 centres in West Bengal, in addition to five showrooms in Kolkata, including its novel Megashop in central Kolkata, which is an unique one-stop shop for all trousseau and wedding-related items like luggage, cosmetics, etc.
Incidentally, as reported earlier this week, MP Jewellers, another leading jewellery brand in Kolkata, had recently appointed O&M. On the other hand, JWT Kolkata is handling the creatives for the other dominant player in this segment, PC Chandra.