Rediffusion – Dentsu Young & Rubicam Pvt Ltd (DYR), Delhi branch has been suffering a high rate of attrition over the past few months. Reliable sources in the agency told exchange4media.com that ever since changes in the top management took place, there has been a rapid movement in the top level.
In April 2003, the advertising major appointed Preet Bedi as President, who was followed by his ex-colleague Santosh Sood joining as COO – Regions, few months later.
Interestingly, close on the heels of the change in Delhi office, Rajesh Agarwal resigned from his position of Sr. Vice President after almost 11 years of association. On being contacted, Agarwal said his resignation was due to his strong urge for a change. Kaustav Niyogi followed the suit after a brief stint as Creative Consultant. Agarwal, however, didn’t deny the feeling of unrest in the agency.
On being questioned about the high churn ever since his appointment, Sood rubbished all accusations and said top management churn was never that significant in the agency. “For every movement they have an appropriate replacement,” he added. In fact, his former colleague from Lowe, Gautam Dutta has joined the agency as Sr. Vice President, replacing Agarwal.
However, as a source at the Rediffusion DYR argued: “The casualties won’t stop at this point. Most of the employees in client servicing and creative are witnessing a high rate of churn. The agency has become a proprietary of ex-Lowe employees.”
Insiders at Rediffusion DYR echoed the same, refusing Sood’s point of view on the high level of unrest. As insiders predicted, the agency would lose almost 50 per cent of its total of 60 employees in the coming months.
The agency, however, is doing good business since Sood’s appointment. The industry grapevine on the movement of its major clients like AirTel and Canon has been proved false. In fact, his tenure witnessed the addition of major clients like Onida and IOC to the portfolio.