Rediffusion DY&R Chennai bags ITC’s greetings, gifting and stationery business following a multi-agency pitch. According to sources, Grey Worldwide Chennai, Publicis Ambience, JWT and McCann Erickson were the other agencies in the fray for the business. The account size is pegged in the region of Rs 2-3 crore. The incumbent agency is Grey Worldwide Mumbai.
Commenting on the win, Mahesh Chauhan, President, Rediffusion DY&R, said, "This is a fantastic win for us. ITC GGSB is a dynamic and strategically inclined client and we look forward to a long partnership with them."
Minakshi Achan, Executive Creative Director and Head of South operations, Rediffusion DY&R, said, "ITC is a challenging and exciting business for us. We have done some really fresh work, both strategically and creatively, for them. We are looking forward to partnering them in building a successful brand."
Chand Das, CEO, ITC GGSB, said, "ITC GGSB aims to be India's largest player in the market for education and social stationery products by earning consumer preference for its brands. In Rediffusion DY&R, we have found a strategic partner with refreshing new ideas to help us build our brands and our business."