Top Story

e4m_logo.png

Home >> Advertising >> Article

Rediffusion DY&R Chennai bags ITC's greetings, gifting and stationery business

22-June-2007
Font Size   16
Share
Rediffusion DY&R Chennai bags ITC's greetings, gifting and stationery business

Rediffusion DY&R Chennai bags ITC’s greetings, gifting and stationery business following a multi-agency pitch. According to sources, Grey Worldwide Chennai, Publicis Ambience, JWT and McCann Erickson were the other agencies in the fray for the business. The account size is pegged in the region of Rs 2-3 crore. The incumbent agency is Grey Worldwide Mumbai.

Commenting on the win, Mahesh Chauhan, President, Rediffusion DY&R, said, "This is a fantastic win for us. ITC GGSB is a dynamic and strategically inclined client and we look forward to a long partnership with them."

Minakshi Achan, Executive Creative Director and Head of South operations, Rediffusion DY&R, said, "ITC is a challenging and exciting business for us. We have done some really fresh work, both strategically and creatively, for them. We are looking forward to partnering them in building a successful brand."

Chand Das, CEO, ITC GGSB, said, "ITC GGSB aims to be India's largest player in the market for education and social stationery products by earning consumer preference for its brands. In Rediffusion DY&R, we have found a strategic partner with refreshing new ideas to help us build our brands and our business."

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

Despite the economic slowdown, Star TV has managed to earn more than Rs 250 crores in advertising revenue from the India-Australia T20 series

Sorrell who is in India for WPP’s first-ever board meeting in the country, hints at more acquisitions and announces a second role for CVL Srinivas, CEO, South Asia, GroupM

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016