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Rediffusion DYR beats Orchard to emerge ‘Agency of the Year’ at Big Bang

Rediffusion DYR beats Orchard to emerge ‘Agency of the Year’ at Big Bang

Author | exchange4media Chennai Bureau | Monday, Mar 27,2006 6:58 AM

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Rediffusion DYR beats Orchard to emerge ‘Agency of the Year’ at Big Bang

Winners of the Big Bang Awards, the annual awards ceremony of the Advertising Club, Bangalore, were announced on March 24. Rediffusion Bangalore emerged ‘Agency of the Year’ with six golds, two silvers and six bronzes, followed closely by Orchard Bangalore, which bagged five golds, a silver, and a bronze. Air Deccan was ‘Client of the Year’.

The awards ceremony was held at the Sheesh Mahal in Bangalore Palace. A total of 660 entries from small, medium and large-sized agencies across the country were in the running for the awards.

The Campaign of the Year Award was bagged by Rediffusion DYR Bangalore for work on ING Vysya Life Insurance, while the Ayaz Peerbhoy Multimedia Campaign of the Year went to Orchard Bangalore, for work on Air Deccan. Montoo Bassi from Rediffusion DYR Bangalore bagged The Copywriter of the Year Award, while Mohan Sanda of Rediffusion DYR Bangalore, was adjudged the Art Director of the Year.

”What was most heartening was to see small and medium agencies from Bangalore participate and win, which is a testimony to the fact that retail advertising in the country is big and happening,” said Arvind Kumar, President, Ad Club, Bangalore.

Late Captain V V K Mani, past president and one of the co-founders of the Advertising Club, Bangalore, was posthumously honoured with a Lifetime Achievement Award for his contribution to the advertising and media fraternity. The awards ceremony was attended by more than 1,000 advertising and marketing professionals, according to the organisers.

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