Rediffusion DYR Bangalore has won the creative duties for Animaster, the Indian training and production studio that offers specialisation in animation. Industry sources have pegged the account size to be around Rs 4 crore. The media duties for Animaster are being handled by a local Bangalore-based agency.
The reason Animaster chose an agency was to strengthen its brand visibility. “Our aim is to make it a trusted brand in the academic animation industry. There were a few other agencies that we also considered, but found that the recommendation from Rediffusion was closest to our goals and expectations,” said Bhanu Pratap Singh, CEO, Animaster.
“We have an understanding for business needs and fulfillment. It is an opportunity for us to do an outstanding creative. Compared to the work that was found in this category, the work that we presented was far more representative of the exciting industry that animation is,” said Paritosh Srivastava, Branch Head, Rediffusion DYR Bangalore.
Srivastava added that he felt their task was really to give animation educational institutes a standing, as most of the ones that currently exist are lost and undifferentiated. “It is a very exciting industry, and is in the nascent stage. It is picking up and within this, we wish to position it as a happening, exciting industry. The kind of advertising that currently exists in this space is rather boring and too copy-heavy. We plan to bring out the language of the youth and the industry’s potential through our advertising,” he added.