Top Story


Home >> Advertising >> Article

Rediffusion DYR bags Xerox creative account worth around Rs 10 crore

Font Size   16
Rediffusion DYR bags Xerox creative account worth around Rs 10 crore

Rediffusion DYR has won the creative duties of Xerox in India. The size of the account is in the region of Rs 10 crore. The incumbent agency was JWT. The media business continues to be with Maxus.

Confirming the development, Xerox India Marketing Head Gitanjali Puri said, “The reason we chose to work with Rediffusion is that they had been handling our account internationally for many years. We wanted to build a corporate brand image for Xerox. I expect that the agency to help us build a global brand image and increase our market share in India.”

Regarding the media account, currently handled by Maxus, she said, “We don’t have any plans of changing the media agency.”

Elated at the win, Santosh Sood, COO-Regions, Rediffusion DYR, said, “Xerox has been our international account for many years. Now we have bagged the account in India.”

He further said that Xerox wanted to move into the centrestage and make a quantum leap in the Indian market. “Basically they are looking for a partner that will provide the planning, marketing and advertising support to them,” Sood said.

Admitting that it was tough winning the account, Sood said, “We had made three rounds of presentations. They liked our planning presentations a lot. We have already started for Xerox. We are establishing a strong relationship with Xerox for the future.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.