Rediffusion DYR has won the creative duties of Xerox in India. The size of the account is in the region of Rs 10 crore. The incumbent agency was JWT. The media business continues to be with Maxus.
Confirming the development, Xerox India Marketing Head Gitanjali Puri said, “The reason we chose to work with Rediffusion is that they had been handling our account internationally for many years. We wanted to build a corporate brand image for Xerox. I expect that the agency to help us build a global brand image and increase our market share in India.”
Regarding the media account, currently handled by Maxus, she said, “We don’t have any plans of changing the media agency.”
Elated at the win, Santosh Sood, COO-Regions, Rediffusion DYR, said, “Xerox has been our international account for many years. Now we have bagged the account in India.”
He further said that Xerox wanted to move into the centrestage and make a quantum leap in the Indian market. “Basically they are looking for a partner that will provide the planning, marketing and advertising support to them,” Sood said.
Admitting that it was tough winning the account, Sood said, “We had made three rounds of presentations. They liked our planning presentations a lot. We have already started for Xerox. We are establishing a strong relationship with Xerox for the future.”