Rediffusion DY&R bags Rs 6-cr RK Marble business

Rediffusion DY&R bags Rs 6-cr RK Marble business

Author | Ranjana Gupta | Wednesday, Oct 27,2004 8:00 AM

Rediffusion DY&R bags Rs 6-cr RK Marble business

Rediffusion DY&R has bagged the Rs 6-crore business of Wonder Marble in a multi-agency pitch. Confirming the development to, Chief Operating Officer- Regions Santosh Sood informed that it was for the first time that Rediffusion would handle a marble account. The ad campaign of the product is expected to hit the media this month end.

Ravindra Kumar Gupta, Vice-President Sales and Marketing, RK Marbles, said the brand promotion and positioning strategy presented by Rediffusion DY&R suited the firm’s objectives. The brand ‘Wonder Marble’ will now be aggressively promoted through print and electronic campaign. RK Marble manufactures and markets both white and colored marbles across the country. The firm at present is doing a business of Rs 164 crore annually and is targeting to touch Rs 215-crore mark this fiscal.

Sharing details of the ad campaign, Sood said creatives of the campaign would focus how Wonder Marble would bring nature’s colors in one’s house. The TVC on all general entertainment and news channels would feature a young girl imagining herself in natural surroundings like garden, sea beach etc while walking on floor covered with Wonder Marble. The print campaign in most of the general interest magazines focuses on the theme how Wonder Marble has brought nature’s most wonderful scenes to the homes.

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