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Rediffusion DY&R bags Rs 10-crore DLF Universal account

17-September-2004
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Rediffusion DY&R bags Rs 10-crore DLF Universal account

Rediffusion DY&R has bagged the creative and strategy account worth Rs 10 crore of real estate major DLF Universal Pvt Limited. The account moves from Enterprise Nexus.

Confirming the development to exchange4media, Rediffusion’s COO-Regions, Santosh Sood, said the print ad campaigns have already been developed and “we are looking forward to position DLF as a brand far ahead of its competitors”.

Vijay Vancheshwar, Vice-president, Corporate Communications, DLF Universal, said, “We are looking towards a 360-degree approach from Rediffusion.”

Rediffusion recently also acquired the Rs 10-crore Franklin Templeton account. The agency also handles the Airtel creative account.

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