Rediffusion DY&R has won the account of Ajuba following a multi-agency pitch. Informed sources pegged the account size around Rs 5-6 crore. The account would be handled by Rediffusion DY&R’s Chennai branch.
Neither the client nor the agency was available for comment at the time of filing this report.
Ajuba is a premier provider of revenue cycle outsourcing services to healthcare systems, hospitals, academic medical centres, durable medical equipment suppliers, and billing and receivables management companies. Ajuba, which has over 1,500 employees globally, is headquartered in Charlotte, North Carolina, and has additional operational centres located in Michigan, Illinois and Chennai.