Rediffusion DYR’s campaign for Midland Bookshop has been nominated for the One Show Awards in four categories. The innovative campaign has been created by Hemant Anant Jain, Associate Creative Director, Rediffusion DYR. The campaign features a series of three ‘little’ books that illustrate stories of people who have benefited from reading books.
The categories under which the campaign has been nominated include two for Booklet Brochure, one each for Direct Mailer (Single) and Direct Mailer (Campaign). The 2006 One Show awards, which will be held on May 10, 2006 in New York, will award the best in the advertising industry across the world across categories.
Reacting to the nominations, Preet Bedi, President, Rediffuson DYR, said, “We are honoured to be participating in the One Show Awards. Rediffusion DYR has been sweeping award ceremonies and changing the rules of the industry with its cutting edge strategy and out-of-box creatives. We are very hopeful of winning this prestigious award to add another feather to our cap.”
Commenting on the nomination, K S Chax, National Creative Director, Rediffusion DYR, said, “The One Show Awards is one of the biggest advertising awards in the world. And getting four nominations feels great.”