Top Story

e4m_logo.png

Home >> Advertising >> Article

Rediffusion Chennai bags Rs 3-crore Ascendas account

18-January-2005
Font Size   16
Share
Rediffusion Chennai bags Rs 3-crore Ascendas account

Rediffusion DY&R Chennai has bagged the creative and media account of business space provider Ascendas Pvt Ltd, known for developing IT Parks in India. The account size is worth Rs 3 crore, said official sources.

“Rediffusion matched with our requirements and their creative idea was also very focused. We have worked with them in Bangalore projects, so we decided to continue with them in Chennai too. Later, we are planning to go Pan-India with Rediffusion,” said N.B. Ganesh, Sr Executive, Communications and Marketing. .

The company is planning to set up an IT park in Chennai and it’s a joint venture with Tamil Nadu Industrial Development Corporation. The project will end by May 2005. The company is also looking at setting up parks in Pune and Kolkata too by early next financial year.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education