Rediffusion DY&R Chennai has bagged the creative and media account of business space provider Ascendas Pvt Ltd, known for developing IT Parks in India. The account size is worth Rs 3 crore, said official sources.
“Rediffusion matched with our requirements and their creative idea was also very focused. We have worked with them in Bangalore projects, so we decided to continue with them in Chennai too. Later, we are planning to go Pan-India with Rediffusion,” said N.B. Ganesh, Sr Executive, Communications and Marketing.
The company is planning to set up an IT park in Chennai and it’s a joint venture with Tamil Nadu Industrial Development Corporation. The project will end by May 2005. The company is also looking at setting up parks in Pune and Kolkata too by early next financial year.