Rediffusion DYR Chennai has been assigned the creative mandate for Lotte India Corporation. Rediffusion will handle the duties for Lotte’s candy business, which includes products like Coffy Bite, Caramilk, Lacto King, Lotte Éclairs, Coconut Punch, Butter Scotch, Fruitz, Shakthi and Lacto Bon Bon. Lotte India spends in excess of Rs 20 crore on its candies and confectionary division. JWT is the incumbent agency. Rediffusion DYR Chennai won the account on the basis of their past experience and vast expertise in handling accounts for a similar target audience.
Commenting on the account win, Minakshi Achan, Executive VP and Executive Creative Director, Rediffusion DYR, South, said, “This is a significant win for the Chennai office. The candy and confectionary category is extremely exciting and gives us a huge opportunity to do some great work. We are looking forward to a long and meaningful relationship with Lotte.”
J Janardhanan, Branch & Business Head, Rediffusion DYR Chennai, said, “We had presented our thoughts on the strategy process, which was in line with their overall business objectives.”
Giving the reason for choosing Rediffusion DYR, Yun Kang Jung, General Manger-Marketing, Lotte India, said, “While we were looking for agencies who could partner with us for creative duties, we got in touch with Rediffusion DYR, who had wide experience in brands that are related to our TG. Their strategic approach, credentials, understanding of the market and TG were impressive. We found them sacrosanct for our business.”
The $40 billion South Korean multinational giant Lotte Group was instituted in 1967. The Group has global presence in diversified businesses such as confectionery, hospitality, beverages, retail chains, restaurants, dairy products, financial services, trading business, pharmaceuticals, entertainment business, construction and petro-chemical industries.