Rediffusion’s National Creative Director, KS Chakrabarty, aka Chax, has been invited to be one of the judges at the Asian Media Advertising Awards 2006. Celebrating its 20th Anniversary in 2006, this competition will be held in Bali this time with profound changes in its format.
The competition will witness a two-day celebration of the very best in Asian creativity with ‘Create ’06’, an intensive three-day session of on-site judging, and the Spikes’ (awards) presentation.
More importantly, a truly international jury has been assembled for the first time, chaired by Craig Davis, Global Creative Officer, JWT, alongside eight heavyweights from outside Asia and eight of the region’s brightest stars, including Chax.
Said an excited Chax, “The Asian Awards are one of the most prestigious awards in the region, with a jury comprising creative achievers from around the world. It will be a wonderful opportunity to interact with such a gathering of talent and really immerse ourselves in work from across the region for a few days.”
The event will begin on April 24, 2006, with the judging of the creatives, which will go on till April 26, 2006. An exhibition of the final, short-listed creatives will be held on April 26, 2006. The awards will be presented on April 27, 2006, and this will also mark the beginning of a creative conference, which will go on till April 28, 2006.
Chax, who has had an illustrious career spanning 25 years, has worked on a diverse and eclectic portfolio with brands like Taj Mahal Tea, Complan, Iodex, J&J, Thums Up (Grow up to Thums Up), Reebok (Enjoy the Game), Limca, Coke, Unilever, P&G, Bajaj Motorcycles, Fiat, Airtel, Onida, Citibank, Sugar Free, and most recently DNA. He has won over 75 awards and was among the first from India to win a Cannes Lion.