Top Story

e4m_logo.png

Home >> Advertising >> Article

Rediff.com reviewing its Tamil, Telugu editions

28-June-2001
Font Size   16
Share
Rediff.com reviewing its Tamil, Telugu editions

Rediff.com India has temporarily suspended the operations of its Tamil and Telugu editions, while closing down its channel, catering to Style. The regional editions have been suspended as the management is currently reviewing the editions. Planetsaffron provided the content for the Style channel while Rediff served as the platform.

The real reason for closing down these offerings was that they were not generating adequate page views and consequently revenues. It is also understood that while they have closed down these editions, they will also be introducing new content.

The closing of these two regional editions mean that Rediff's English version continues to be its showpiece edition while the Tamil and Telugu editions took a backseat. The Gujarati and Hindi versions of Rediff are, however, doing well as people speaking these languages preferred native language content, analysts said.

Rediff.com recorded 965 million page views for the last quarter of 2001, an increase of 44 per cent from the preceding quarter. It has acquired the US-based Value Communications Corp, catering to Indians living abroad, and the India Abroad Publications. It has also made investments in Apnaloan.com. Rediff.com reported a net revenue of $5.16 million and a net loss of $6.39 million in 2000-01.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by