Top Story


Home >> Advertising >> Article

Rediff bags DHL account

Font Size   16
Rediff bags DHL account

It’s been a hectic year of activity for Rediff. After Bharti and Zee AORs shifting out, in came the mammoth TATA business and now courier company DHL has chosen the agency for its marketing communications.

According to sources familiar with the agreement, the account is expected to be close to Rs 6 crore. Contract was handling the DHL account before it shifted to Rediff. The changeover occurred in late April.

Three agencies were in fray with current incumbent Contract, O&M and Rediffusion. On condition of anonymity an official at Rediffusion told exchange4media, "DHL was looking for an agency which would understand their marketing strategy and had a solid creative base. There were two rounds for evaluation. The first round was a strategic round and the second for creative and both the rounds were individually scored." Rediffusion emerged with the highest scores in both the rounds and thereby won the account.

exchange4media tried contacting key executives involved in this decision at DHL for their comments but none was available.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by