Rediff has bought the technology to enhance its mailing system, which offers mailing in English. With the acquisition of the technology, Rediff will now be able to offer mailing in 11 different Indian languages apart from the existing mailing in English. The languages in which Rediff will now offer mailing include - Hindi, Telugu, Tamil, Assamese, Marathi, Gujarati, Oriya, Kannada, and Bengali.
Rediff is also looking at adding other features like chat, search engine, e-greetings etc in other Indian languages.
Webduniya is also engaged in developing a Hindi search engine for commercial sale by March this year. Webduniya already provides the content to indya.com and sify.com and is keen on offering its mailing solutions to them for which it has already initiated talks.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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