Top Story


Home >> Advertising >> Article

Red Tape shoes ad account shifts to Percept H

Font Size   16
Red Tape shoes ad account shifts to Percept H

Red Tape, the premium footwear brand from Mirza Tanners, has shifted its advertising account from Publicis India to Percept H in Mumbai. Subsequently, its media buying account has also moved to Carat India.

Without disclosing the size of the account, Mr Rajesh Pant, CEO, Percept H, said, "We intend doubling our ad spend every year. Through a new agency, we intend discovering new things for the Red Tape brand of shoes and make it a fast-forward fashion line in the domestic market."

Incorporating a new baseline, `Fashion For Feet,' Red Tape shoes will also have film star Salman Khan as its new brand ambassador.

Red Tape will soon unleash a TV commercial featuring Salman. Added Mr Pant, "Unlike other stars, Salman does not endorse many brands and has been selective about appearing in ads too often. There are synergies between himself and the Red Tape brand and he is the right fit, we believe."

The company is also considering going beyond shoes. Said Mr Rashid Mirza, Managing Director, Mirza Tanners: "Apart from shoes, we are looking at men's accessories. The brand will also sport a junior collection targeting boys between 8 and 15 years."


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions