Top Story


Home >> Advertising >> Article

Red FM awards creative duties to Euro RSCG; account worth Rs 20 crore

Font Size   16
Red FM awards creative duties to Euro RSCG; account worth Rs 20 crore

In a multi-agency pitch, Red FM has awarded its creative duties to Euro RSCG. A company source disclosed that the account is in the region of Rs 15-20 crore.

Abraham Thomas, COO, Red FM, said, “It was a strategic and creative pitch based on which we chose Euro RSCG. The radio space is moving from a generic commodity to a differentiated brand space and Red FM is going to be a key brand in this environment.”

Suman Srivastava, President, Euro RSCG, said, “Red FM is a very big and exciting brand for us to have. The FM industry is set to grow due to changes in government policy. And we hope to make Red FM a strong brand by building a new relationship with the listeners and expanding the station's popularity.”

Until about a year ago, the creative account of Red FM was being handled by Mudra, before the station started to look after its advertising internally.

A Red FM official said that apart from bringing in strategic changes in programming, they would be expanding the base of the radio station to many other cities across the country.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...