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Red FM awards creative duties to Euro RSCG; account worth Rs 20 crore

Red FM awards creative duties to Euro RSCG; account worth Rs 20 crore

Author | exchange4media News Service | Thursday, Jun 02,2005 7:21 AM

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Red FM awards creative duties to Euro RSCG; account worth Rs 20 crore

In a multi-agency pitch, Red FM has awarded its creative duties to Euro RSCG. A company source disclosed that the account is in the region of Rs 15-20 crore.

Abraham Thomas, COO, Red FM, said, “It was a strategic and creative pitch based on which we chose Euro RSCG. The radio space is moving from a generic commodity to a differentiated brand space and Red FM is going to be a key brand in this environment.”

Suman Srivastava, President, Euro RSCG, said, “Red FM is a very big and exciting brand for us to have. The FM industry is set to grow due to changes in government policy. And we hope to make Red FM a strong brand by building a new relationship with the listeners and expanding the station's popularity.”

Until about a year ago, the creative account of Red FM was being handled by Mudra, before the station started to look after its advertising internally.

A Red FM official said that apart from bringing in strategic changes in programming, they would be expanding the base of the radio station to many other cities across the country.

Tags: e4m

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