Stage is set for Spikes Asia 2012, which is taking place in Singapore from September 16-18. A record number of entries and delegates are expected this year.
The three-day event will have 30 seminars focusing on creativity and learning, and The Forum, a new stream of content offering attendees the chance to interact with speakers on the specific themes: The Creative Future of Media; Creativity in Mobile Advertising; Consumer Insights and Understanding People; Creativity in Branded Content and Entertainment; and The Creative Future of Technology.
This year’s speaker line-up includes:
Alan Dunachie, Director of Operations, Economist Group, UK
Amir Kassaei, Chief Creative Officer, DDB Worldwide
Andrew Robertson, CEO, President, BBDO Worldwide
Chris Dobson, Executive Vice-President of BBC Advertising, BBC Worldwide
Daito Manabe, Media Artist
Dominic Proctor, President, GroupM Global
Elliot Polak, Founder, CEO, Textappeal
Ishita Sharma, Global Brand Manager: Closeup; Global Platform Leader: Digital, Closeup, Unilever
James Thompson, Chief Marketing Officer, Diageo Asia Pacific
Jose Miguel Sokoloff, President, Lowe Global Creative Council; Co-Chairman, CCO, Lowe SSP3, Colombia
Julian Boulding, President, thenetworkone
Lyn Heward, Creative Director, Cirque du Soleil
Nick Brien, Chairman, CEO, McCann Worldgroup
Prasoon Joshi, Chairman, CEO, McCann Worldgroup India
Rei Inamoto, Chief Creative Officer, AKQA
Tham Khai Meng, Worldwide Chief Creative Officer, Ogilvy & Mather
Tina Manikas, Global Retail & Promotions Officer, Draftfcb
Todd Solondz, Writer, Director
The first night of the event will be the Spikes Nights, where Facebook will host a reception. The second night sees the return of ‘Networking After Dark’; this year JWT, Lowe Asia Pacific, McCann Worldgroup, Ogilvy & Mather, TBWA and VivaKi will all host six parties. The final night will be the Awards ceremony, which will be held at the Marina Bay Sands, to be followed by the After Party.
Dedicated screening areas and exhibitions will showcase the best of creativity in the Asia-Pacific region from this year’s entries. Alongside this, Innovasia, the Festival’s technology zone, will display the new wave of technology-based products coming out of Asia and beyond. This year, Spikes Asia will also hold an interactive exhibition, ‘Known Unkown’, a live installation reflecting expression of art on everyday consumer products featuring work from local artists.
Helping to nurture upcoming talent within the industry, the Young Spikes programme not only offers discounted packages to young creatives, young marketers and students, but also provides tailored academies – the Spikes Asia Creative Academy for students and the Young Spikes Marketers Academy. The Young Spikes Competitions provide the next generation the chance to showcase their skills. This year, three competitions will take place – Integrated, Media, and new for this year, the Agency Shoot Out Competition with teams of two creating a print ad.