Research Company Evaluating the Media Agency (RECMA), a Paris-based independent research company, has released its first in-depth interactive report presenting the overall interactive landscape and ranking the major interactive agencies worldwide.
The exclusive report is based on months of research and investigation of interactive media agencies worldwide. This includes a view of the interactive agencies focussing on the four families of players, the four types of core services, the major acquisitions, the Search Engine Marketing (SEM) specialists, and the geographical coverage. It also includes detailed profiles of the nine interactive media agencies, which are part of the Global Marketing Services Groups, and an inventory of some major players based on estimated staff numbers.
Commenting on the latest research, Eudes J Delafon, Founder and Director of Research, RECMA, said, “This organic living product is particularly aimed at media professionals who need to have a clear and precise overview of the major interactive agencies worldwide.”
David Lerault, Director-Interactive Research and Sales, RECMA, said, “We have received the full support of the interactive media agencies analysed, yet remain absolutely objective in our findings. Such a global landscape and ranking has never been done before.”
The edition covers the interactive agencies, which are subsidiaries of international groups including Omnicom, WPP, Interpublic, Publicis, Aegis and Havas, as well as the major independent agencies in nine countries.
By the end of the year, this research will be extended to cover many other interactive agencies, and a specific tools section will be added to it.