Reckitt Benckiser in India has initiated a media pitch confirm industry insiders, the pitch process which kicked off a couple of weeks ago is still in its early stages . IPG Mediabrands is the current agency on the account.
One of the leading global FMCG companies Reckitt Benckiser had appointed Initiative from the IPG Mediabrands umbrella as its media partner in December 2013 on the back of a global media review the media duties were handled by Zenith Optimedia before this.
RB (Reckitt Benckiser ) also has existing global partnerships with Havas, ZenithOptimedia (Publicis) and Aegis from the Dentsu Aegis Network .
The FMCG major has a presence across 60 markets globally.