Real Estate company Alpha G:Corp has appointed independent agency iris Worldwide to create a regional integrated campaign for its new AlphaOne mall in Amritsar. iris will be responsible for all pre- and post-launch activity for the centre, which will include press ads, radio, outdoor, POS, newspaper inserts, on-ground activation and a 11,000-strong launch event featuring local artists, that was held on March 5.
The campaign will promote the message that the mall, which is touted as the largest shopping and entertainment destination in Punjab, is set to redefine the way Amritsar’s people shop, providing a one-stop destination for the whole family’s shopping and entertainment needs.
Prodipta Sen, VP - Marketing and Corporate Affairs, Alpha G:Corp, said, “We are very pleased with our recently formed association with iris Worldwide. This association has taken off with the resoundingly successful launch of our flagship retail development, AlphaOne, in Amritsar. Alpha G:Corp looks forward to many more such successful campaigns and events with Iris in the future.”
Commenting on the win, Alok Lall, Managing Director, iris India, said, “It’s great to be working with a company, which, like iris, is growing at a record rate and is experiencing success because it models itself around its customers’ needs. AlphaOne is a landmark for Amritsar and one that has set a new precedent in retailing, and we are very pleased to be charged with launching this unique new offering."
Alpha G:Corp Development Pvt Ltd is claimed to be one of the fastest growing professional companies in the Indian real estate industry with projects spread across the country, including in Ahmedabad, Amritsar, Delhi NCR, Fatehabad, Gurgaon, Goa, Kurukshetra, Karnal, Jaipur, Meerut and other cities in Gujarat, Punjab, Rajasthan and Madhya Pradesh. These developments encompass an area of more than 30 million square feet.