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Reach of TV surpasses that of malls or retail chains: Sundeep Malhotra, CEO, HomeShop18

13-November-2010
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Reach of TV surpasses that of malls or retail chains: Sundeep Malhotra, CEO, HomeShop18

“All tiers have disposable incomes and they are hungry for good quality products, but access to products was missing earlier. Today, even the best of brands normally distribute their products to 30-50 cities. But India is all of 5,000 cities… The reach of television surpasses the reach of any mall or retail chain one can think of,” says Sundeep Malhotra, CEO, HomeShop18. More

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.