With the Hindi GEC remaining above the 1200 GRP mark in week 48, the genre did not witness a major change in the numbers of all players, according to Analysis conducted by S-Group, an Analytical arm of TAM Media Research.
What catches the eye in the genre is performance of two players - Z Anmol & Sony SAB in recent weeks particularly post Week 43.
The growth of Z Anmol was driven by some star performers from yester years - Jodha Akbar, Doli Armano Ki & Sapne Suhane Ladakpan Ke.
Whereas the growth for Sony PAL was driven due to the channel reintroducing some classic shows of Sony Entertainment & Sony SAB on Sony PAL from Week 45. Shows such as - Taarak Mehta Ka Oolta Chasma, C.I.D & Gutur Goon-3 coupled with growth in performance of Baalveer.
Meanwhile other players like Colors Viacom 18 witnessed growth of NAAGIN & other prime time properties, Sony SAB because of increased duration of TAARAK MEHTA & ZEE TV witnessed growth because of increase in performance of its key driver show KUMKUM BHAGYA.